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Websites, apps, Google Ads, Meta Ads. What we publish here comes from the projects we put live and the budgets we run — not from a recycled article.
16 articles · 6 categories
Between September 24 and October 8, 2026, Google rolled out its fourth spam update of the year, the longest since 2021. If your organic traffic moved during that window without you touching your site, here's what likely happened, and how to react without panicking.
LCP, INP and CLS explained without jargon, how to measure them for free in five minutes, and an ordered list of the real causes of slowness with the expected gain from fixing each one.
Before investing in a full website or launching your first campaign, there is a simple arbitration to make that most people frame the wrong way. Here is how to decide based on your actual situation.
After a two-year delay, Google is rolling out AI Overviews in France no later than September 23, 2026, alongside the conversational AI Mode. In markets where the feature already runs, clicks on top organic results have dropped sharply. Here's what actually changes for an SME website, and how to prepare without panicking.
The real French market ranges for a mobile app: MVP, mid-tier app, complex app. What moves the quote, and the recurring costs nobody mentions up front.
WordPress, no-code (Webflow, Wix) or custom development: each option has a genuinely legitimate use case. A comparison on five concrete criteria to help you decide, without the technical jargon.
Since August 2, 2026, Article 50 of the AI Act requires disclosing to visitors when they are talking to a chatbot or viewing AI-generated content. There is no size exemption: here is what actually changes for a French SME, and what to check on your site this week.
A site's age is not the right indicator. Here are seven objective signals to tell whether you need a full redesign, a phased redesign, or just targeted optimisation.
The real French market ranges in 2026: freelance, agency, no-code. What moves the price, the traps that cost the most, and our own price list published in the open.
The page structure that converts, the form that does not scare people off, the speed that actually matters, local SEO and tracking. And why a beautiful site with no traffic is useless.
How to get real results from Google Ads on a limited budget: hyper-local targeting, long-tail keywords, brand campaigns, and the mistakes that drain a small budget in three days.
Campaign types, account structure, tracking, bidding, AI: the Google Ads guide we apply to the accounts we run. Including the prerequisite nobody talks about: a website that converts.
An honest comparison of Meta Ads and Google Ads: each platform's logic, costs, measurement, automation. And how to decide based on your product, your budget, and your website.
The formulas for ROAS, break-even ROAS, and real ROI, explained with worked examples. Plus the measurement mistakes that lead to bad decisions.
AI answer engines, first-party data, speed, accessibility, campaign automation: what actually changes for a small business that wants to be found and convert. No buzzwords.
From account creation to first optimisation: the complete tutorial for launching a clean Google Ads campaign, with the tracking that goes with it. Without the expensive beginner traps.
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