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Websites, apps, Google Ads, Meta Ads. What we publish here comes from the projects we put live and the budgets we run — not from a recycled article.
10 articles · 5 categories
Since August 2, 2026, Article 50 of the AI Act requires disclosing to visitors when they are talking to a chatbot or viewing AI-generated content. There is no size exemption: here is what actually changes for a French SME, and what to check on your site this week.
A site's age is not the right indicator. Here are seven objective signals to tell whether you need a full redesign, a phased redesign, or just targeted optimisation.
The real French market ranges in 2026: freelance, agency, no-code. What moves the price, the traps that cost the most, and our own price list published in the open.
The page structure that converts, the form that does not scare people off, the speed that actually matters, local SEO and tracking. And why a beautiful site with no traffic is useless.
How to get real results from Google Ads on a limited budget: hyper-local targeting, long-tail keywords, brand campaigns, and the mistakes that drain a small budget in three days.
Campaign types, account structure, tracking, bidding, AI: the Google Ads guide we apply to the accounts we run. Including the prerequisite nobody talks about: a website that converts.
An honest comparison of Meta Ads and Google Ads: each platform's logic, costs, measurement, automation. And how to decide based on your product, your budget, and your website.
The formulas for ROAS, break-even ROAS, and real ROI, explained with worked examples. Plus the measurement mistakes that lead to bad decisions.
AI answer engines, first-party data, speed, accessibility, campaign automation: what actually changes for a small business that wants to be found and convert. No buzzwords.
From account creation to first optimisation: the complete tutorial for launching a clean Google Ads campaign, with the tracking that goes with it. Without the expensive beginner traps.
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