85
Leads/month
32€
Cost per Lead
28%
Conversion
Sunity — E-commerce / Solar Energy
Sunity: adding lead generation to reduce e-commerce dependency
View case study
( Google Ads / SEA )( Social Ads )( Web Development )( Digital Strategy )
5àsec — Franchise / Dry Cleaning — 6 months
Launching 5àsec home collection service in Luxembourg
We built the entire digital acquisition system from scratch for the launch of a new home laundry collection service in Luxembourg.
Describe your project( Results )
+450Customers Acquired
23€Acquisition Cost
8.4%Conversion
72%Retention
( 01 — The challenge )
Where we started
5àsec Luxembourg was launching a brand new home laundry collection and delivery service, a first in this market.
( Initial context )
New service with no history or awareness
Small Luxembourg market but with high purchasing power
No existing digital acquisition infrastructure
Local competition from well-established traditional dry cleaners
Target: urban individuals and professionals
( Launch objectives )
Create the acquisition system from A to Z
Generate first customers quickly
Establish strong digital presence
Achieve profitability within 6 months
( 02 — Our solution )
What we built
We built the entire digital acquisition system:
( Infrastructure )
Creation of dedicated landing pages for the service
Tracking and attribution setup
Pixel and conversion configuration
Integration with booking system
( Google Ads campaigns )
Search campaigns targeting local queries (Luxembourg dry cleaning, laundry service...)
Local Services campaigns for Maps visibility
Remarketing to convert hesitant visitors
( Meta Ads campaigns )
Precise geographic targeting on Luxembourg City and surroundings
Awareness campaigns for launch
Dynamic retargeting of site visitors
( Continuous optimization )
A/B testing on messages and visuals
Bid adjustments by geographic area
Conversion funnel optimization
( 03 — The results )
What it returned
+450
Customers Acquired
23€
Acquisition Cost
8.4%
Conversion
72%
Retention
The service achieved its launch objectives:
( Acquisition )
450+ customers acquired in 6 months
Acquisition cost: €23 per new customer
Landing page conversion rate: 8.4%
( Business performance )
Profitability reached in month 5
Average basket: €67
3-month retention rate: 72%
( Awareness )
+15,000 people reached in the area
Google rating: 4.8/5 from the first months
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