Google Ads / SEASocial AdsWeb DevelopmentDigital Strategy

5àsec • Franchise / Dry Cleaning • 6 months

Launching 5àsec home collection service in Luxembourg

We built the entire digital acquisition system from scratch for the launch of a new home laundry collection service in Luxembourg.

+450

Customers Acquired

23€

Acquisition Cost

8.4%

Conversion

72%

Retention

The Challenge

5àsec Luxembourg was launching a brand new home laundry collection and delivery service, a first in this market.

Initial context:

•New service with no history or awareness

•Small Luxembourg market but with high purchasing power

•No existing digital acquisition infrastructure

•Local competition from well-established traditional dry cleaners

•Target: urban individuals and professionals

Launch objectives:

•Create the acquisition system from A to Z

•Generate first customers quickly

•Establish strong digital presence

•Achieve profitability within 6 months

Our Solution

We built the entire digital acquisition system:

Infrastructure:

•Creation of dedicated landing pages for the service

•Tracking and attribution setup

•Pixel and conversion configuration

•Integration with booking system

Google Ads campaigns:

•Search campaigns targeting local queries (Luxembourg dry cleaning, laundry service...)

•Local Services campaigns for Maps visibility

•Remarketing to convert hesitant visitors

Meta Ads campaigns:

•Precise geographic targeting on Luxembourg City and surroundings

•Awareness campaigns for launch

•Dynamic retargeting of site visitors

Continuous optimization:

•A/B testing on messages and visuals

•Bid adjustments by geographic area

•Conversion funnel optimization

The Results

The service achieved its launch objectives:

Acquisition:

•450+ customers acquired in 6 months

•Acquisition cost: €23 per new customer

•Landing page conversion rate: 8.4%

Business performance:

•Profitability reached in month 5

•Average basket: €67

•3-month retention rate: 72%

Awareness:

•+15,000 people reached in the area

•Google rating: 4.8/5 from the first months

+450

Customers Acquired

23€

Acquisition Cost

8.4%

Conversion

72%

Retention

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