Google Ads / SEASocial AdsDigital Strategy

Sunity • E-commerce / Solar Energy • 8 months

Sunity: adding lead generation to reduce e-commerce dependency

We supported this solar kit startup by adding a lead generation system for high average basket products, complementing their existing e-commerce.

Leads/month

32€

Cost per Lead

28%

Conversion

+180K€

Additional Revenue

The Challenge

Sunity, a French plug & play solar kit startup, had a performing e-commerce but faced challenges on premium products.

Initial context:

•Established e-commerce with good performance

•High average basket: €600-1200 for complete kits

•Significant cart abandonment on large baskets

•Hesitant customers without personalized support

•Technical products requiring advice

Issue:

•Total dependency on classic e-commerce funnel

•Loss of potential customers who don't dare order alone

•No channel for custom or complex projects

Objectives:

•Create a qualified lead channel to complement e-commerce

•Convert hesitant customers through personalized support

•Increase overall revenue without cannibalizing e-commerce

Our Solution

We implemented a lead generation system alongside e-commerce:

Capture strategy:

•Creation of quote/advice request forms

•Dedicated landing pages for custom projects

•Smart pop-ups targeting hesitant visitors

•Qualifying chatbot to direct to the right channel

Dedicated lead campaigns:

•Google Ads Search on "advice", "quote", "installation" queries

•Meta Ads targeting homeowners with solar projects

•Retargeting of cart abandonments > €500

Nurturing and conversion:

•Automated email sequences post-lead

•Quick qualification calls

•Personalized quotes within 24h

The Results

The lead channel transformed growth:

Lead performance:

•85 qualified leads/month generated

•Cost per lead: €32

•Lead → sale conversion rate: 28%

Business impact:

•Additional revenue: +€180,000 over 8 months

•Average lead basket: €890 (vs €520 e-commerce)

•Cart abandonment reduced by 35% on large baskets

E-commerce synergy:

•No cannibalization of existing channel

•+22% overall revenue

•Better prospect qualification

Leads/month

32€

Cost per Lead

28%

Conversion

+180K€

Additional Revenue

Related Projects

5àsec • Franchise / Dry Cleaning

Launching 5àsec home collection service in Luxembourg

Station Krishna • Restaurant Industry

Station Krishna: local marketing and wedding catering market conquest

Ready to achieve similar results?

Let's discuss your project and see how we can help you.

Discuss my project