+450
Customers Acquired
23€
Acquisition Cost
8.4%
Conversion
5àsec — Franchise / Dry Cleaning
Launching 5àsec home collection service in Luxembourg
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( Google Ads / SEA )( Social Ads )( Digital Strategy )
Sunity — E-commerce / Solar Energy — 8 months
Sunity: adding lead generation to reduce e-commerce dependency
We supported this solar kit startup by adding a lead generation system for high average basket products, complementing their existing e-commerce.
Describe your project( Results )
85Leads/month
32€Cost per Lead
28%Conversion
+180K€Additional Revenue
( 01 — The challenge )
Where we started
Sunity, a French plug & play solar kit startup, had a performing e-commerce but faced challenges on premium products.
( Initial context )
Established e-commerce with good performance
High average basket: €600-1200 for complete kits
Significant cart abandonment on large baskets
Hesitant customers without personalized support
Technical products requiring advice
( Issue )
Total dependency on classic e-commerce funnel
Loss of potential customers who don't dare order alone
No channel for custom or complex projects
( Objectives )
Create a qualified lead channel to complement e-commerce
Convert hesitant customers through personalized support
Increase overall revenue without cannibalizing e-commerce
( 02 — Our solution )
What we built
We implemented a lead generation system alongside e-commerce:
( Capture strategy )
Creation of quote/advice request forms
Dedicated landing pages for custom projects
Smart pop-ups targeting hesitant visitors
Qualifying chatbot to direct to the right channel
( Dedicated lead campaigns )
Google Ads Search on "advice", "quote", "installation" queries
Meta Ads targeting homeowners with solar projects
Retargeting of cart abandonments > €500
( Nurturing and conversion )
Automated email sequences post-lead
Quick qualification calls
Personalized quotes within 24h
( 03 — The results )
What it returned
85
Leads/month
32€
Cost per Lead
28%
Conversion
+180K€
Additional Revenue
The lead channel transformed growth:
( Lead performance )
85 qualified leads/month generated
Cost per lead: €32
Lead → sale conversion rate: 28%
( Business impact )
Additional revenue: +€180,000 over 8 months
Average lead basket: €890 (vs €520 e-commerce)
Cart abandonment reduced by 35% on large baskets
( E-commerce synergy )
No cannibalization of existing channel
+22% overall revenue
Better prospect qualification
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