+450
Customers Acquired
23€
Acquisition Cost
8.4%
Conversion
5àsec — Franchise / Dry Cleaning
Launching 5àsec home collection service in Luxembourg
View case study
( Google Ads / SEA )( Social Ads )( Digital Strategy )
Debenhams — Fashion & Beauty E-commerce — 12 months
Debenhams UK: accelerating e-commerce growth in the British market
We supported the historic British retailer in optimizing their e-commerce acquisition campaigns in their national market, achieving strong growth.
Describe your project( Results )
+47%Revenue Growth
5.2xROAS
42KNew Customers
31%CPA Reduction
( 01 — The challenge )
Where we started
Debenhams, the historic British retailer founded in 1778, now operates exclusively online since its acquisition by Boohoo in 2021. The company wanted to accelerate growth in the UK market.
( Initial context )
Successful transition to 100% e-commerce
Historic brand with strong awareness in the UK
Large catalog: fashion, beauty, home
Intense competition from pure players (ASOS, Boohoo, etc.)
Need to optimize acquisition costs
( Objectives )
Increase UK e-commerce revenue by 35%
Improve campaign ROAS
Reduce customer acquisition cost
Maximize lifetime value
( 02 — Our solution )
What we built
E-commerce acquisition strategy optimized for UK:
( Google Ads )
Complete Shopping account restructuring
Segmentation by category and margin
Performance Max with premium assets
Search on brand and generic queries
( Meta Ads )
Advantage+ Shopping campaigns
Prospecting based on first-party data
Multi-product dynamic retargeting
Continuous creative testing
( Data optimization )
Multi-touch attribution
Product feed optimization
Segmentation by customer lifetime value
Incrementality testing
( 03 — The results )
What it returned
+47%
Revenue Growth
5.2x
ROAS
42K
New Customers
31%
CPA Reduction
Significant growth in the British market:
( E-commerce performance )
UK revenue: +47% (vs +35% target)
Average ROAS: 5.2x
New customers: +42,000 during period
( Advertising efficiency )
CPA reduced by 31%
Conversion rate: 3.4%
Average CTR: 2.8%
( Top performing categories )
Beauty: +62%
Women's fashion: +41%
Home: +38%
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